Founded by Harold Cook in 1987, Cook Research & Consulting, Inc. is rated as one of the nation's top research facilities. We are a full-service marketing research firm specializing in both quantitative and qualitative research and analysis. In our 20-year history, Cook Research has conducted over 2,100 marketing and opinion research studies for more than 450 clients worldwide.

Our experience spans a broad range of industries, including foodservice, business, medicine and healthcare, consumer products and services and athletic and sports marketing.

We help clients of all sizes to better understand the marketplace and stay connected with customers. Our insightful information gives clients a competitive edge and a platform for sound, profitable decision-making.

Accuracy and quality are hallmarks of the Cook Research & Consulting approach as we strive to provide clients with maximum return on their marketing research investment. This ensures the following outcomes:

• Accurate identification and definition of research issues, needs and target audiences
• Effective study design
• Relevant data
• In-depth analysis
• Clear, concise, customized reports - including findings, conclusions and actionable recommendations

Informed decisions are the key to your success. With a management staff that has almost 70 collective years of market research experience, the firm is equipped to handle any size project - providing exceptional service and client communication along the way.

Our experienced researchers can help you gain more knowledge in the areas of:

• Product development
• Attitude testing
• Customer satisfaction and loyalty
• Brand loyalty and brand building
• Advertising effectiveness
• Taste testing and more

Our quantitative research capabilities include mail, telephone, Internet and e-based surveys. All surveys are directed by Cook Research & Consulting staff and executed through our highly-skilled network of research professionals. We have extensive experience applying a wide range of statistical tools to provide you with the most valuable insights.

Qualitative research expertise includes focus groups, in-depth or one-on-one interviews, intercepts and taste tests.